What you’ll learn:
B2B Marketing
B2B Lead Generation
Business Development
Account Based Marketing
Requirements:
Experience in B2B marketing
Description:
Learn how to…
Put together a comprehensive B2B campaign to acquire new customers through lead generation
Acquire customers using account based marketing & outbound demand + lead generation techniques
Fix common B2B sales lead pipeline issues
Develop a comprehensive execution calendar for B2B marketing assets
Understand what to focus on based on your size and stage
Tactical aspects of Account Based Marketing (ABM), including step-by-step account targeting using LinkedIn Sales Navigator business development tactics
Outbound Facebook & LinkedIn advertising
Cold email with real examples
Automated cold emails and LinkedIn outreach for business development & B2B sales
B2B marketing & B2B lead generation hacks such as paying people for meetings
Diagnosing lead generation & pipeline issues with tactical and strategic fixes
How to develop a B2B marketing homepage using a certain formula
B2B market research: how to get prospects to agree to interviews and how to get survey results step-by-step
Detailed competitive analysis with tactical details
B2B branding considerations for large-scale growth
Writing case studies, step-by-step
Marketing to each stage of the funnel
Strategic considerations & copywriting with value propositions
Key marketing & business development course topics:
2022 approaches to B2B marketing & B2B lead generation
Putting together a modern B2B (business-to-business) marketing plan & marketing strategy
B2B product marketing & product management for product marketing managers
Business development for startups & enterprise
Performance marketing, demand generation, outbound marketing & account based marketing
Cold email tactics and automation
MBA level product marketing from a veteran product marketing manager
Your marketing instructor:
Dekker was a global marketing manager for Sony, a VP of marketing for a Google accelerator startup, and a product marketing manager for a Google-backed B2B business in San Francisco. He holds an MBA from the #1-ranked business school for marketing, Philip Kotler’s Kellogg School of Management at Northwestern University. He’s the author of the books Become a Product Marketing Manager and Product Launch: How to Go to Market. Who is this product marketing course for?
Product marketing manager
Demand generation manager
Business development manager
Entrepreneur
Marketing manager
Marketing agency
Marketing consultantWho this course is for:MarketersMarketing ConsultantsProduct ManagersProduct Marketing ManagersDemang Generation ManagersB2B Marketing ManagersEntrepreneurs
Who this course is for:
Marketers
Marketing Consultants
Product Managers
Product Marketing Managers
Demang Generation Managers
B2B Marketing Managers
Entrepreneurs
