Even though it’s the most widely used analytics service on the web, most users don’t take advantage of the full power of Google Analytics. The tools keep getting better, and the latest version, Google Analytics 4 (GA4), is no exception. Google Analytics 4 is sharper, more actionable, and more customizable than ever before.
In this course, instructor and analytics expert Dana DiTomaso shows you how to hone your GA4 skills to gain even greater insights and leverage your data to new ends. Learn how to use data streams and data filters, and how to work with events, ecommerce tracking, Google Ads, and BigQuery. Dana also gives you a comprehensive introduction to one of the newer features of GA4, explorations. Get ready—you’re about to become a Google Analytics 4 expert.
