Andrew Foxwell – Ad Buyers Bundle Download 2023

Access to Optimizing and Auditing With Confidence and Clarity and Tried + True Testing at a discounted rate.

This course is everything you need to know about how to optimize, audit, and improve the performance of Facebook and Instagram ads in a post-iOS14 era. It lays out all the recent changes to attribution and optimization and how to navigate them, shows you in-depth examples of how to find the right audiences, bid the right way, restructure your accounts, scale things properly, and build creative that converts.

Course Outline & Class Takeaways

• Defining optimization and auditing
• How to know when to audit an account and when to optimize
• Common issues and misconceptions
• Recent changes in optimizations and auditing (iOS14.5)
• How advertising post-iOS14 is different from pre-iOS14
• Planning and strategizing the optimization process the right way
• Daily, weekly, and monthly optimization
• Which metrics to look at when optimizing
• Optimizing through creative, audiences, bidding, and placements
• Tools, graphs, and data (inside and outside of Facebook Ads Manager) you need to use to improve your account audits
• Step-by-step guides and checklists for accurately optimizing and auditing
• Setting attainable goals and expectations

Course Also Includes

• Foxwell Digital Optimization Webinar Membership ($500 value) with quarterly Zoom webinars for Q2, Q3, & Q4 of 2021 with updates on changes to Facebook and Instagram ads you must know.
• Interviews with industry experts including: Susan Wenograd, Akvile DeFazio, Shane Cicero, Tim Aton, Zach Hyde, Ryan Kovach, and Nick Shackelford.
• Resources including: Delayed Attribution Worksheet, ROAS Calculator, Advertising Changelog