Augment – The Augment MBA

This module covers

• The Problem-Oriented Mindset
• Steve Blank’s Value Proposition Formula
• Assessing Market Opportunities
• Market Sizing: Waze’s Qualification Matrix
• Picking the right Business Model
• The Customer-Centric Approach
• The Customer Discovery Journey: Lessons from Airbnb and Netflix
• Waze’s Customer Segmentation Framework
• The Product Adoption Curve

This module covers:

• The Entrepreneurial Mindset
• The Three Ingredients of a Business Idea
• Building an Minimum Viable Product
• Blue Ocean vs. Red Ocean Markets
• Learning from Failure
• Go-To Market Strategies
• Picking the right Co-Founders
• Competing with Giants: How Wikipedia beat Google
• The Art of Pivoting
• Bootstrapping vs. Raising Funds
• Fighting Resistance: Lessons from Shazam.

This module covers:

• Mastering AI integration at Work
• Avoid Errors at Work With AI With a Human in the Loop
• The History of AI and What’s Next
• Breaking Through Creative Bottlenecks
• Using AI to Eliminate Friction and Drive Innovation
• Leading Your Team Through the AI Shift