What you’ll learn
Devise a preliminary overseas marketing plan
Create a template for a success document in international marketing efforts
Create a common road map for the international marketing team in an overseas target market
Learn economic, cultural and competitive environment in a new overseas market
Learn from the case study cum example of a success document of this type
Devise a comprehensive country note / notebook for overall marketing success abroad
Requirements
Little knowledge of exports and international marketing is required to take up this course
Description
It also serves as a roadmap and reference for international marketing efforts. And also for a market plan in a selected potential overseas target market. A case study cum example illustrates the practical learning from the course.
Such a market plan can also help avoid entering into an overseas market which may pose serious challenges for success later. Moreover, such a market and marketing plan, updated continually, will serve as a reference point for marketing personnel already working in specific markets. It will also be helpful for the new joiners. In addition, continuous updates on the country note so created will help guide the creation of a successful marketing plan. So that it has maximum potential for success for the entire duration of business to survive and flourish in a particular target market. This country note along with new information added continuously will also help provide a road map for almost all kinds of marketing decisions. Therefore, it will surely help the existing staff as well as for the new joiners.
