Building a Brand with Personality: Brand Archetypes

Who is the class for? The class is aimed towards students who are new to brand building. Students will typically be entrepreneurs launching new brands/products, and advertising and marketing professionals who are looking to build a career in brand strategy. 

Why is this class useful? The class is useful because it teaches you the core of brand differentiation, especially in ‘me too’ and other crowded product categories. The principles taught here are applicable to all types of brands – new and old.