Dennis Moons (Store Growers) – Performance Max Impact

Performance Max Impact enables you to create and optimize pMax campaigns that generate profitable sales.

The most common frustration I hear about Performance Max is that you don’t have much control over what happens with your campaigns.

That’s because a lot of the tactics that work well on other campaign types aren’t simply available with pMax:

• You can’t see where your ads show up
• Improving your search query filtering
• Testing audiences & bid adjustments
• Funnel searches toward certain products
• Figure out how much is spent on prospecting vs remarketing