Level: Beginner | Audio: German | Subtitles: German, Spanish, English, Portuguese, French, Italian, Polish, Dutch
Learn to develop a design concept with powerful storytelling and translate a brand identity into a flexible design system
What makes a brand are its values and principles, but what makes a brand authentic is when these are reflected in its appearance and actions. In this online course, Max Heitsch and Marco Kawan, cofounders and art directors of the design studio Moby Digg, teach you how to tell bold brand stories and use them as a foundation for sustainable and effective branding design. By leveraging the power of digital tools in conjunction with logic, they explore new aesthetics and produce innovative design solutions, which have earned them prestigious creative-industry awards like the Silver Cannes Lion. Learn to build parameter-based and content-driven brands alongside your teachers while following the concepts of parametric design, a term that refers to the use of specific parameters or variables that, when modified, alter the outcome. Max and Marco guide you through the entire branding process: identify core brand values to develop design guidelines and then translate them into a coherent design system.
