Learn to design compelling symbols for your visual identity projects and expand your graphic solutions library. Learning to design powerful symbols that communicate visually is essential in brand identity. In this course, you will discover how to create and structure effective graphic symbols, from basic concepts to advanced composition techniques. Throughout the process, you will understand the difference between symbols and signs, the key figurative elements, and how they influence visual perception. Additionally, you will explore geometric shapes and how they are used to convey meaning in design.
Taught by Everton Gargioni, a graphic designer with over 12 years of experience in brand design, this course takes you through the step-by-step process he uses for major companies and global brands. You’ll learn techniques such as rotation, proximity, and repetition to craft symbols that communicate a clear and strong visual message.
