What you’ll learn:
Understand why businesses need email marketing
Build Customer Database
Understand GDPR regulation and Privacy Policy
Learn different types of emails and how to use them
Segment Database
Learn basic elements of email
Design the first email with SendPulse
Design the first subscription form with SendPulse
Avoid emails going into spam
Measure email marketing performance
Work with Google Postmaster
Tag links with URL Builder and shorten links with Bit. ly
Learn about chatbots and how to work with SendPulse chatbot builder
Requirements:
There are no requirements, but it is recommended to have an online project that you are currently working on.
Completing the course’s tasks will enhance your learning experience.
Description:
Email marketing is one of the most effective tools that exist for repeat customer communication. It solves many tasks, such as getting feedback, repeating sales, building loyalty, and delivering content to the consumer.
With SendPulse Academy we prepared for you an Email Marketing course to help you to implement this instrument in your business or digital marketing career.
In this Email Marketing course you will learn:
Why do businesses need email marketing
How to build Customer Database
Why you need to comply with GDPR regulation and Privacy Policy
How to use different types of emails
How to Segment Database
What are the basic elements of an email
How to send your first email with SendPulse
How to design a subscription form with SendPulse
How to avoid emails going into spam
How to measure email marketing performance
How to work with Google Postmaster
How to tag links with URL Builder and shorten links with Bit. ly
How to create a chatbot message flow with a SendPulse chatbot builder
What do we offer in our course?
Structured lessons with practical exercises
