This is the ultimate course on business-to-business Facebook advertising!
I’ve been advertising on Facebook for over a decade. I was a VP of Marketing for a Google accelerator startup, a global marketing manager for Sony, and I’ve helped countless small businesses with digital advertising. I taught college-level digital marketing, and I studied digital marketing at the #1 ranked business school for marketing – the Kellogg School of Management. This is where the father of marketing, Philip Kotler, teaches.
Keep in mind that I plan to expand this course as I get questions from students like you. Also keep in mind that I am a full-stack marketer. That means I’m going to be talking about full-funnel marketing: not just demand generation and not just brand marketing.
Here are some of the key things you’re going to learn:
How to generate leads and convert those leads into paying customers – using highly targeted Facebook ads
How to run a proper B2B awareness campaign that reaches customers based on how informed they are
How to measure success using key B2B benchmarks and advertising KPIs
How to combine Facebook ads with other channels like LinkedIn
How to set up retargeting and sophisticated marketing funnels
How to build custom, highly targeted lists
How to create and promote content for each stage of the marketing funnel
How to build ads that B2B buyers will remember
This course is for anyone involved in B2B digital marketing, including consultants and entrepreneurs. Let’s get started!
