Source
https://watch.filmmakersacademy.com/programs/advanced-commercial-directing
Category
File Size
6.7 GB
Publisher
filmmakersacademy
Updated
June 24, 2025
Description
- Discover how to navigate commercials from the agency and client to production!
- Advanced Commercial Directing teaches filmmakers how to wow both the agency and client to land the gig, plus all the necessary duties of pre-production to realize your vision in production!
- In this course, Shane Hurlbut, ASC takes you through his process for constructing your director’s treatment, conducting the agency phone call, crafting storyboards, and creating a shot list that includes the client/agency in the process.
- Discover the finer details of how to break down agency boards in order to build your own, work intuitively with the brand’s voice, and how to understand your budget to plan for the commercial production.
Module 1 — Commercial Theory
- How a Director Preps a Commercial: Century 21
- Writer and Director: How To Set Up Your Story In 3 Minutes
- Commercial Cinematography Part 1: Concept and Director Treatments
- Commercial Cinematography Part 2: Concept and Director Treatments
- Commercial Cinematography Part 3: Locations & Scout
- Commercial Cinematography Part 4: Uniting 180 Shooters
- Commercial Cinematography Part 5: Communication Tech
- Commercial Cinematography Part 6: Post Production
Module 2 — How to WIN the Spot
- Commercial Directing: How To Build Your Treatment and Get the Job
- Commercial Directing: How To Prep For The Agency Phone Call
Module 3 — Pre-Production & Production
- Commercial Directing: From Concept To Creation
- How To Achieve The Commercial Director’s Vision
- How To Prep a Commercial: Trane
- How To Plan Plot and Shot List a Commercial: Trane
Module 4 — How to Prep & Shoot the Spot
- Commercial Directing: How To Prep for the Pre-Production Meeting
- Commercial Directing: Delivering the Vision on Shoot Day
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