Filmmakers Academy – Intro To Commercial Directing

3 Lessons | 34 Minutes of Instructional Videos

• Intro To Commercial Directing is designed to give you the essentials to become a Commercial Director. Step onto the fast-paced production of a Cheerios Protein Spot.  
• Xander™ takes you through his creative process in pre-production, from writing your treatment to pitching your concept, making casting decisions, creating storyboards, and working alongside Shane Hurlbut, ASC. 
• You’ll see his vision brought to life on the day of the shoot and how he works with the agency navigating client politics while forging ahead and keeping the team on schedule. These lessons are insider information for you to deconstruct and make your own.  
• Then, you’ll virtually step onto this high-octane production, from conception to execution, and get a first-hand guide to “why” they chose three Canon C500s, ten hacked GoPros, a Canon 1DC, and three Canon 5D Mk IIIs so that you can apply these professional techniques to achieve your director’s vision.

Module 1 — Commercial Directing Prep

• Commercial Directing: From Concept to Creation
• How a Director Preps a Commercial: Century 21

Module 2 — Commercial Directing Shoot

• How To Achieve the Commercial Director’s Vision