Glen Allsopp – SEO Blueprint 3

• As you likely know, we only open the doors to SEO Blueprint around two weeks…per year.
• From day one of our training we promised to never offer discounts, so you’ll never see the course for a cheaper price than what you paid.
• Instead, for this week we want to offer even more value.
• Join us before the doors close and I (Glen) will personally audit your website, on video, giving actionable feedback. Totally private.
• Each video will be up to 20 minutes in length (and at least 15 minutes.)
• Because this is such a personal offer and there are only so many of these I can do, I’m not talking about SEO Blueprint on X (Twitter), LinkedIn, Facebook or elsewhere.
• First come, first serve (but if you want to wait to order your video until after you’ve gone through the training, that’s totally fine too!)

And you know that instead of interrupting someone like ads can, organic traffic helps you reach people exactly when they want what you have to offer. But there’s just one problem when looking to get higher rankings…

What should you be focusing on right now, for your specific situation, that’s actually working in the real world (and is up-to-date advice)?

• If I had to guess, you’ve read a few SEO blogs.
• You’ve already heard terms like keyword research, link building and on-site optimisation.
• You already know that you have to write descriptive title tags, find the right terms to target and pick up links to your site along the way.
• But your time is limited, and you want to spend it on the most effective steps you should be taking.
• The worst part is wondering whether the steps you’re following are up-to-date and currently working in the real world.
• So let’s get semi-serious for a second with help from the rapper Drake, because we aren’t here to aim for the stars but struggle on take-off…

Your content should be original.

• It should be easy for search engine crawlers to understand what your website is about.
• And among other things, you need links from other sites to act as a ‘vote’ that you’ve built a great resource (and know what you’re talking about).
• Google’s algorithm can be a bit of a black box at times, but there are no surprises as to what they’re trying to show at the top of search results.