How to Use AI to Turbo-Charge Your Copywriting Career… And Make More Money, Faster Than You Ever Could in Our Industry’s History “The Most Important Money-Making Tool for Copywriters Since the Internet!”
One of the most successful and prolific copywriters working today is AWAI member Guillermo Rubio — who writes for us, as well as for a handful of other high-level clients.
The thing that long amazed us about “G,” as we call him, was just how fast he could write and turn around great copy!
Seems like we’d have a call about a project…
And in a matter of days, he’d have a full-blown 20-to-30-page sales letter ready for us, along with all the supporting ads and emails!
Until recently, we just thought he had this freakish knack for writing extremely fast…
But unbeknownst to us — G has had a secret weapon.
Yup…
He’s been using AI to help speed his copywriting process for nearly two years now…
Since well before ChatGPT and OpenAI made headlines late last year.
But the more he dove in, the more he realized AI could not replicate the kind of high-level copy his clients expected of him.
It can write “basic” readable stuff…
But nothing that’s going to touch people emotionally or break through the clutter like a great copywriter can.
That’s because AI…
- can’t know or care for your reader the way you can…
- can’t have insights into your client’s business and what sets them apart…
- can’t project the passion… the care… the love… the respect good writing needs to project…
- can’t conceptualize and tell stories like humans can…
- can’t know and share details of “from the source” customer success stories…
- can’t know the product like a copywriter needs to know the product…
- and can’t create a unique “voice” for your client.
It makes mistakes… and, as G and others have quickly discovered… flat out makes stuff up.
But what he did discover is what a powerful resource AI could be…
- for idea generation…
- for deep research…
- for overcoming writer’s block by getting “starter” words onto a blank page…
- for creating copy project outlines…
- for “basic” copy, like guarantees and website copy, that you can later edit…
- as a headline starter…
- as an editor of “copy blocks” you’re not happy with…
- for creating basic emails and email subject lines…
- and much more.
