Ian Stanley – Beat The Control Workshop

• The first time I did this I got paid $40,000 up front…plus an extra $100,000 on the back end for less than 10 hours of work.
• I got paid $1,500 per email plus $5,000 if it beat the control.
• Then I made $22,000 for changing one sentence on a sales page.
• For my own business, I doubled the AOV of my book funnel by implementing a new upsell flow.
• If you’re a business owner this skill is worth hundreds of thousands…realistically millions.
• Because the best copywriters lose to the most diligent split testers.
• If you’re a copywriter or consultant you can make tens of thousands of dollars from tiny amounts of work.

All you have to do is learn how to “beat controls.” If you don’t know what a “control” is, it’s basically the sales funnel, page, email, or whatever piece of marketing material a company is currently using to make money.

They tend to have one core “control” that makes them most of their money. If you can improve that control, you can have huge pay days from a tiny bit of work because it’s worth so much money to them.

In this workshop I’m gonna show you exactly how to beat controls MY way.

• My way is the Lazy Man’s Way.
• I will show you how to use index cards and some markers to literally make tens of thousands or more.
• The trick isn’t getting the clients…it’s actually knowing how to win.
• If you know how to win, you will get all the clients you’ve ever wanted.
• If you’re a business owner, you’ll never need to hire an expensive mother fucker like me…unless you just want fresh eyes on a funnel.
• This is THE skill that builds monster businesses.