Are you a DTC brand entrepreneur, founder, CEO, or marketer looking for proven methods to scale your business and boost revenue? Look no further! DTC Flow Foundations is your comprehensive guide to mastering the essential email flows that will generate 10-20% of your revenue on autopilot.
Our team at Longplay has spent 4 years helping top DTC brands like Dr. Squatch, oVertone, Groove Life and Lights Lacquer scale their email marketing channels, generating a whopping $300M+ in email revenue. Now, we’re sharing our secret sauce with you through DTC Flow Foundations.
What You’ll Learn:
Inside this guide, you’ll discover the systems, methods, tactics, best practices, and strategies for building each of these foundational flows that every DTC e-commerce brand needs:
- Welcome Flow: Convert more email leads into customers & how to make your first touchpoint with subscribers more effective by learning:
- The 9 ways a Welcome Flow can convert leads into customers
- The types of content to include in your email flow depending on your industry & products you sell
- Your audience’s mindset when they enter a welcome flow and explore ways to convert customers
- How to set up an effective Welcome Flow with the right delays, triggers & filters for a great first customer experience
- Browse Abandonment Flow: Discover how to re-engage shoppers who’ve shown interest in your products but haven’t added them to their cart by learning:
- The key elements that every browse abandonment email needs to convert shoppers
- The difference between browse, cart & checkout abandonment, and learn strategies for re-engaging shoppers who have left your site without adding items to their cart.
- The type of content that works well in browse abandonment emails, how to create compelling messages, and tips for personalization and segmentation
- How to set up delays, triggers, and filters for an effective browse abandonment flow
