Jessica Hatzis – A Linkedin Masterclass

With a step-by-step guide that helps you define your positioning, develop content themes and create content, tactics to network without the ick and the secrets to scale your LinkedIn community. Seize the opportunities this platform brings with millions of decision makers looking for people just like you, by getting guidance from someone who has scaled to tens of thousands of followers. Created by the co-founder of frank body and Willow & Blake

THE MODULES
Module 1: An Introduction

• Optimising your profile
• LinkedIn etiquette
• Mistakes to avoid

Module 2: Defining your personal brand

• Positioning yourself
• Setting goals
• Your core values
• Translating your values online
• Becoming a thought leader

Module 3: Developing Content Pillars

• Content 101
• Your content pillars
• What to do when you’re stuck

Module 4: Creating content

• 4 steps to creating content
• The art of the hook
• Copywriting 101
• LinkedIn SEO + The algorithm
• Content Waterfalls

Module 5: Networking (without the ick)

• Finding the right community
• Doing outbound lead generation
• Building a database
• Leveraging LinkedIn Groups
• How to sell on LinkedIn

Module 6: The Growth Playbook

• Tips, tricks and hacks