John Bejakovic – Copy Riddles – Own A-List Copywriting Skills

This wasn’t the first time I’d heard this training, or come across this bit of advice.

• Unfortunately, every other time, I did what I do way too often with copywriting books and courses — I nodded my head, I said “good idea,” and then I completely forgot all about it.
• But this time, on a whim, I did something different. Right then and there, I took Parris’s advice, which meant taking Gary’s advice.
• So I typed a few words into Google — and I got sucked down a deep rabbit hole, which kept me under ground for months.
• But it was well worth it. Because at the end of it…