Hey! I’m Justin Simon. I have over a decade of experience in marketing, copywriting, and content. In the past, I led the global content team for TechSmith and currently run content for Metadata.io.
Course Preview:
Lesson 1: Course intro
Welcome + objectives + myths to avoid
Lesson 2: The mindset shift
Content strategy has changed. You need to change with it.
Lesson 3: The 3C Content Method
The three types of content you need to be creating (year, quarter, month, week, day)
Full content distribution teardown (real-life example)
Lesson 4: Content Tier Matrix
The framework I use to audit my content for repurposing
Lesson 5: Repurposing blogs
Step-by-step tutorial on how to repurpose a blog (+FREE template)
How to turn social media posts into a blog
How to create LinkedIn content out of a blog
Lesson 6: Creating a content engine
Mapping your content onto a repurposing calendar
Lesson 7: Wrap up
Final thoughts and how to get ahold of me
In this course, I share everything I know about planning, creating, and distributing your content. You’ll learn:
- Why you don’t need hundreds of new pieces of content to be successful.
- How to audit and identify which content to focus on.
- How to consistently distribute your content every single day.
- The right way to build a content engine (and what most people get wrong).
- How to get more content in front of your audience while creating less.
