The Full Curriculum
Part 1: Introduction
welcome Journey
Part 2: The foundation
Defining your sub-nicheYour Persona BuildTrait #1: BackstoryTrait #2: PolarizationTrait #3: Short Stories
Part 3: Content Creation
Path #1: Leading Your AudiencePath #2: Discovering For Your AudiencePath #3: Reporting To Your AudienceThe New & Improved Content MatrixRapid Content IterationDaily Content WorkflowCopywriting 101Using Analytics to Repurpose
Part 4: Building Your Audience
Audience InteractionFinding Relevant PeopleInteracting with Top Performers
Part 5: LinkedIn Lead Capture
The Profile FunnelThe “Hero” Section Of Your ProfileTelling Prospects What You DoClosing With Social Proof & CTA
Part 6: Business Workflow
Inbound Prospecting StrategyOutbound Prospecting StrategySelling On LinkedIn
BONUS: Community
How to accelerate growth with a team
