I’m Kevin Rogers…
I’ve been a freelance copywriter for ten years, and I’m sure I’ve made every mistake possible when it comes to attracting, landing and delivering projects for clients.
I’m happy to report that, despite all my mistakes, I’ve been able to grow a 7-figure income freelancing, build a solid reputation in the industry, and create fantastic partnerships (and many lasting friendships) in the process.
For the past 3 years, I’ve been quietly training a select group of freelance copywriters on how to uncover their true specialty, become sought-out, respected experts in their industry, and capitalize on that authority to build their dream business.
In this training program, I show my students how to:
Attract high-quality clients, who pay what you’re worth… and never take advantage of your “niceness”, strong work ethic, or habit of accidentally undercharging.
Take charge of client negotiations and prospect calls… “adult in the room” conversations that would make John Carlton proud.
Quickly become a recognized authority in your niche, without waiting for permission from someone smarter, wiser, older, or more expensive.
Create a marketing plan and lead-flow strategy that works for you, so you can have a full roster of clients eager to pay high prices and stop living “gig to gig” on a wing and a prayer.
Discover your true specialty that gets you noticed, remembered, booked, and paid… FAST.
Get “Live Mic Ready” so that you shine confidently in every opportunity to deliver value and raise your authority on podcasts, webinars, even live stages.
Protect yourself from being “taken advantage of”: fees, deadlines, and that nasty, insidious Scope Creep. (If you’ve ever had a job that mushroomed out of control, you know what I’m talking about.)
Design your work around your lifestyle, NOT the other way around. (If you’re asking, “What lifestyle? All I do is work,” you’re not alone. But it doesn’t have to be that way forever.)
Let me tell you, training these freelancers has been one of the most rewarding experiences of my 20-year-long career in marketing.
It’s clear to see why. Just look at these guys!
