Lance Tyson – Selling is an Away Game

Away Game Selling is based on a game-changing book, Selling is an Away Game, by sales expert Lance Tyson, founder and CEO of the Tyson Group. This book offers readers an insightful and innovative approach to sales, providing a comprehensive playbook for success in today’s competitive business landscape. Drawing upon Lance’s vast experience in sales training and consulting, as well as real-life examples and case studies, Selling is an Away Game equips sales professionals with the mindset, strategies, and techniques needed to win on the sales field consistently.