You don’t have to worry if your referral network will deliver. Like, on your schedule instead of your mortgage’s “due on the 1st” schedule.
Instead, you send a cold email — to your ideal client — and get a new client. It’s a direct cause-and-effect where you control your client flow.
You don’t have to wonder what projects your ideal client will offer you, because you’ve already planted the seed about the precise projects you’re best suited for.
Or if you don’t know what projects you like and you need your first client, you control how quickly you sign that first client.
You can play the field and sample projects at will, instead of having to rely on some mystical referral network to offer up different projects, so you can try those out and see if you like those better than the gigs you’ve landed.
You know the one that makes you hate yourself for putting up with their crap. Yes, them. Finally, you say “Good riddance,” to them.
Because you can get another client like that. *snap*
Rather, you control the in-flow of your clients, neatly lining them up. So no white space exists in your calendar.
