What makes brand identity look ‘luxurious’? How do you quantify it, can you quantify it??
For example look at the overall style of the Channel Logo, vs Versace. Or Fortnum & Mason. Very different in almost every conceivable way, yet both successful Luxury Brands! Why?
Well we’re going to look at some key elements that contribute to our perception of Luxury.
I wanted to create this class because I’ve spent a lot of time creating identity for brands luxury sectors… Some designers would love to break into this sector, but feel daunted at the prospect. Well this class will guide you through some of the key areas that transport a logo or identity system from feeling ‘mainstream’, to feeling ‘exclusive’ – from basic to high end.
The goals are very different; these brands are all about creating expectation – the expectation of an experience, a product, a service that’s going to impress and excite. Rather than shouting, they often need to emit an elegant, calm confidence – to draw attention.
