Fstoppers – Making Real Money – The Business of Commercial Photography

Are you a photographer who has an amazing portfolio but still struggles to land the jobs you want? Maybe you’ve been a professional photographer for years but you still haven’t connected with advertising agencies or international brands. Perhaps you feel like your photography business has plateaued and you’re not sure how to expand.

In Monte Isom’s new tutorial, Making Real Money: The Business of Commercial Photography, you will get an inside look at what it takes to land work from advertising agencies, the world’s largest magazines, and international campaigns. This tutorial is an inside look at the highest level of photography. All of your questions about the industry will be answered.

Topics Covered In This Tutorial

• What to Put on Your Website
• Marketing to the Right People
• Mailers, Emails, Cold Calls, and Non-Traditional Marketing
• How to Stand Out in a Conference Call
• When to Work for Free VS When to Demand Payment
• Building Impressive Treatments and Decks
• Winning the SEO Game
• Understanding the Different Points of Contacts
• Drafting Competitive Estimates 
• Understanding License Usages
• Making Money with Copyright Infringements
• Beating the IRS and Tax Audits
• Budgeting the Shoot and Paying Your Assistants
• Working Direct to Brand vs Through an Advertising Agency
• How Photography Agents Work
• Working with Celebrities
• Finding Extra Money in Editorial Work
• Carnets and Working Overseas