In this course, marketing expert Matt Bailey explains what analytics is, what it can do, and how it will change your business. Matt shows how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away. He also demonstrates where the most important numbers come from, introduces some basic terminology, and shows how to find some basic reports-with free tools like Google Analytics-that can provide you with immediate, actionable data. By the end of the course, you’ll have a better idea of how to measure and understand the value of actions and conversions, and be more prepared to direct your marketing investment to the areas that need it most.
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