You see when starting out in marketing, most people often read a bunch of blogs, take a ton of courses and dive right into measuring anything and everything they can. They love keeping up with the latest tricks and tactics out there.
Most people think that measurement is all about installing pixels, and tracking codes and finding the next hack, tweak or tool that’s going to magically make all your marketing take off. But measurement is about looking at data as an interconnected story that shows how your prospects are responding to your marketing so that you can keep a conversation moving and lead potential customers toward a sale.
STEP 1: Measure What Matters
With a clear plan of action before you start messing with any
tools, you’re able to setup tracking yourself and measure only the most crucial KPls that are relevant to your business.
You need to master:
- Planning your Measurement Strategy
- Implementing Tracking
- Audit and maintain your Implementation
STEP 2: Uncover Insights Raw data doesn’t tell you much, but with the skills to ask the right questions, you’re able to uncover valuable insights, translate them into reports & dashboards which tell a clear story of your customer behavior.
You need to master:
- Creating Data Reports
- Analysing data
- Building a data habit
STEP 3: Translate Into Action Activating your data is about turning your insights into results. With a clear picture of what your data is telling you, you know how, when and what to optimize to drive results and confidently communicate these recommendations to get decision-makers on board.
You need to master:
- Building compelling Data Visualizations
- Data Story-Telling
- Moving people to data decision making
