Source
https://nicolecrowell.gumroad.com/l/mastercourse
Category
File Size
9.6 GB
Publisher
nicolecrowell
Updated
March 8, 2024
Description
It’s 2024. We all (hopefully) know that the biggest lever in the ad account isn’t structurally hacking the campaigns or crafted 1% lookalike audiences….
It’s the creative process.
Meta was quite literally quoted in their last conference saying “56% of all auction outcomes can be attributed to creative” -Meta
Ad Creatives is the new way to target customers. We need to connect with prospects on a EMOTIONAL level.
We cannot build desire. But we CAN lean into the desires our audience already has using our ad creatives.
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