Paul Hancox – The Presell System

There are two main ways to make sales online.

The first is to send people directly to a sales pitch.But unless they’ve already been “warmed up” to the offer, most people won’t buy, for several reasons:    • They have what I call their “sales shield” up, where they’re skeptical of sales pitches.    • They doubt their own ability to get the results you’ve promised.    • They might not be ready to buy yet.