It’s no secret that Google sent a huge F.U. to all publishers late last year. I started updating my content in order to appease the beast, but I also started pivoting to building my newsletter.
Why? Because I refuse to constantly overhaul my site with every Google update, they keep moving the goalpost every time and frankly, I’m too old to be playing a perpetual game of ‘Simon Says’ with Google.
Well, serendipity is a funny thing. Pissed off at how Google is killing niche sites, I stumbled upon Scott Delong’s Twitter.
You might not know him by name, but the guy is nothing short of an internet legend. He’s known for creating Viral Nova that he sold for millions. But what I like most about him is that he made more money AFTER selling that site than he did before.
How? mostly through newsletter revenue or flipping them. My philosophy is, was and always will be…figure out who’s the best and learn from them. So after getting to know each other, I asked him if he would teach his newsletter formula (that made him $20 million) to the world.
