Server-side Tagging In Google Tag Manager is a comprehensive crash course on how to setup, manage, develop, and embrace the power of server-side tagging and of moving data collection to run through your first-party server environment. The course will teach you everything you need to know about this tagging paradigm.
The course curriculum includes…
1. Getting Started
- Setup the server-side tagging environment
- Create your first Client
- Create your first Tag
- Explore Preview mode in detail
- Configure the browser to send the hits to the server
2. Upgrade The Environment
- Reserve and map a custom domain to your server
- Learn about DNS and how to setup the records properly
- Learn about Cloud resources
- Upgrade your environment to handle production data
- Learn to optimize costs and to monitor your Cloud resources
3. Customize Your Endpoint
- Import community templates into your Server container
- Learn about custom templates and how they can be built from scratch or customized to your liking
- Build your own Client template
- Build your own Tag template
- Learn how to consolidate data streams to preserve client-side resources and performance
4. Advanced Customizations
- An ever-expanding inventory of advanced tips & tricks as well as advanced applications
- This section will be constantly updated with new content
- You’ll learn to build your own APIs, work with other Cloud services, integrate with other tools, etc.
- New content will always be announced on the course email list, and suggestions/requests for content will be received with gratitude
Hi, I’m Simo, your instructor
My name is Simo Ahava. I live in Finland together with my wonderful wife (and business partner), and our two beautiful children. I’ve been working with Google Tag Manager since its beta launch in 2012. Over the years I’ve authored hundreds of articles, taught thousands of students, spoken at countless conferences, and worked with customers from all corners of the world and all market segments. About what? Well, mostly tag management and how to build data-responsible organizations.
In this course, I’ve shared everything I know about server-side tagging. I have no reason to hold back – I want you to know everything I know and more!
