What you’ll learn:
To understand the role of cognitive mechanisms in entrepreneurship
To use cognitive heuristics and biases as entrepreneurial resources
To understand when mental shortcuts can be beneficial in entrepreneurial thinking
To think like an entrepreneur
Requirements:
No specific experience needed
Description:
If you have the intention of starting a business, but you do not dare to do it, or if you are already an entrepreneur and you want to understand the way your mind works, this course is the right one for you!
In this course, I will tell you exactly what are the cognitive schemas and the cognitive scripts of the entrepreneurs. Their heuristics and cognitive biases, as it results from the latest studies in entrepreneurial psychology.
You will learn from the experiences of entrepreneurs. You will become familiar with concepts such as pattern recognition, entrepreneurial opportunity prototype, signal detection, regulatory focus, counterfactual thinking, escalating of commitment, representativeness heuristics, overconfidence, and many other ways entrepreneurs think. Some of them are important for starting a business, some of them are relevant for running a business. Some of them have beneficial effects when deciding to start a venture but they have a negative impact upon entrepreneurial success. Others are determinants for success, but with a rather inhibitory effect in the process of starting a business. At the end of this course, you will understand when certain mechanisms are beneficial and when they are detrimental. Know all these things, and why not, you will think like an entrepreneur.
