Welcome to course: Advanced Competitive Strategy: Market Analysis & Innovation by MTF Institute. Course provided by MTF Institute of Management, Technology and Finance
MTF Institute is a global educational and research institute headquartered in Lisbon, Portugal. We offer hybrid business and professional education in the areas of Business and Management, Science and Technology, and Banking and Finance.
MTF Institute R&D Center conducts research in Artificial Intelligence, Machine Learning, Data Science, Big Data, Web3, Blockchain, Cryptocurrency and Digital Assets, Digital Transformation, Fin-tech, E-commerce, and the Internet of Things.
MTF Institute is an official partner of Deloitte, IBM, Intel, and Microsoft, and is a member of the Portuguese Chamber of Commerce and Industry and the Union of Trade and Services Associations of Lisbon.
MTF Institute has a global presence across 216 countries and territories and has been chosen by more than 980,000 students.
Course Author:
Dr. Joao Martins is seasoned manager and entrepreneur, with over 30 years’ experience in top management positions in the telecommunications and IT sectors. Starting in an academic environment, where he obtained his PhD in Engineering and an MBA at Universidade Nova de Lisboa, quickly evolved to C-suite positions in the corporate environment, both in large corporations and in start-ups.
He is currently a director and start-up shareholder in an IT integrator in Lisbon, focused on cybersecurity. With a passion for education, he also an invited Professor at Nova Information Management School, teaching Knowledge Management and Financial Analysis to graduate and undergraduate students.
Are you competing in a bloody “Red Ocean” fighting for scraps, or are you charting a course for an uncontested market?
In the business landscape, working harder is a losing strategy. The most successful enterprises in the world do not win by merely out-hustling their competition; they win by out-thinking them. They deploy advanced strategic frameworks to manipulate market forces, rewrite industry rules, and design business models that render their competitors entirely irrelevant.
