This course is a practical, beginner-friendly guide to building and growing an email list using lead magnets, forms, landing pages, pop-ups, automations, and simple Facebook ads. Instead of relying only on social media algorithms, you will learn how to create an email list you actually own and can grow over time.
We start with the foundations of email marketing, including how to begin your list, choose the right email platform, and follow best practices that help your emails reach subscribers’ inboxes. You will learn how to compare Kit and Flodesk, understand the strengths of each platform, and set up forms on your website so you can start collecting subscribers properly.
From there, you will learn how to create lead magnets people actually want, build landing pages, set up sign-up forms, and deliver your free resources smoothly. You will also see how smart pop-ups can help capture more subscribers and support your overall list-building strategy. The course then expands into additional list-growth methods, including ManyChat, webinars, quizzes, online challenges, giveaways, tripwire offers, email signatures, and online summits. These lessons are designed to give you multiple practical ways to attract subscribers depending on your business model, audience, and content style.
