Email marketing is one of the most cost-effective tools a nonprofit has — but most organizations treat it as an afterthought. This course changes that. Designed specifically for nonprofit professionals, this course walks you through every stage of a successful email program, from the ground up. You’ll learn how to build an engaged subscriber list ethically, choose the right email platform for your budget, and write newsletters that supporters actually look forward to reading.
Beyond the basics, you’ll master the strategies that separate high-performing nonprofit email programs from the rest. You’ll learn how to craft fundraising appeals that generate donations without sounding desperate, promote events and recruit volunteers through targeted campaigns, and set up automated email sequences that welcome new supporters and re-engage inactive ones — all without adding hours to your workweek.
Every lesson is grounded in the realities of nonprofit work: limited budgets, small teams, and supporters who expect transparency and authenticity. You’ll learn how to segment your audience so donors, volunteers, and event attendees receive messages that resonate with them specifically. You’ll understand how to read your analytics, troubleshoot deliverability problems, and continuously improve your results over time.
