Udemy – GEO: Generating Engine Optimization. How to rank in ChatGPT

In today’s AI-first digital landscape, traditional SEO is no longer enough. Discoverability is shifting—from search engines to chatbots, voice assistants, and AI-curated summaries. This course is built for marketers, strategists, content creators, and digital leaders ready to thrive in this new world using OtterlyAI, the go-to tool for brand visibility tracking in AI platforms.

You’ll learn how to track mentions in real time, decode sentiment, and turn data into strategy—equipping your team to lead the shift from SEO to Generative Engine Optimization (GEO).

This course delivers both theory and hands-on experience through:

• Step-by-step walkthroughs of OtterlyAI setup and dashboard features
• Real-world case studies from AI-powered brand search
• Actionable strategies for AI-informed SEO and content planning
• Collaborative workflows for reporting and team-wide alignment
• Lifetime access with updates on GEO strategies and AI search evolution

• Digital marketers and SEO professionals looking to stay ahead in AI-driven search
• Brand managers and PR specialists aiming to monitor and boost online visibility
• Content strategists who want to align with AI-generated queries and trends
• Business owners seeking to enhance discoverability through voice assistants and AI tools
• Teams using OtterlyAI or considering AI tools for reporting and analysis
• Anyone interested in mastering the shift from traditional SEO to Generative Engine Optimization (GEO)