You know you should be talking to customers every week. But between recruiting participants, running interviews, analysing transcripts, and sharing findings, continuous discovery quickly becomes unsustainable — especially for small teams and solo researchers.
This course changes that. You’ll learn the continuous discovery method — the frameworks, habits, and thinking that make weekly customer interviews sustainable and impactful. And you’ll see exactly how to build an AI-powered research system that supports that method: summarising interviews, extracting insights, synthesising findings across conversations, and making research accessible to your whole team.
I demonstrate everything in Notion, but the principles transfer to any tool. The way I structure a research repository, the AI prompts I use for analysis, the frameworks for framing opportunities — these work whether you’re using Notion, Confluence, Airtable, or even a well-organised Google Drive. You’ll understand not just how to set it up, but why each piece exists — so you can adapt it to your own context and tooling.
Here’s what you’ll walk away with:
- A deep understanding of the continuous discovery method and how to make it work in practice — in any tool
- The skills to build an AI-powered customer research hub (demonstrated in Notion, transferable to other platforms)
- Practical techniques for writing screeners, setting a sustainable interview cadence, and running effective conversations
- Hands-on experience using Notion AI to accelerate analysis without losing the human judgment that makes research valuable
- A growing research repository that compounds in value over time
- Strategies for troubleshooting common challenges and keeping your practice alive long-term
Want to skip the setup? An optional done-for-you template (the AI Customer Research Hub) is available for course students. Whether you’re a UX researcher, product manager, or freelancer, this course gives you a modern, repeatable method for staying close to your customers — without it becoming a full-time job.
No prior Notion experience required. The demos use Notion, but the method, frameworks, and AI prompts are platform-agnostic — you’ll be able to apply them in whatever tool you use. Just a practical method and system you can start building this week.
