Welcome to Module 10. This course is part of a complete 20-module Real Digital Marketing training programme. Each module can be taken individually or as part of the full series. In this module, we focus on social media platforms, messaging apps, and online forums, and how they can be used to connect with your target audience. In today’s digital landscape, these platforms play a central role in how people communicate, share information, and discover new products and services.
We begin by exploring the main social media platforms, messaging apps, and forums such as Discord, Quora, and Reddit. However, rather than simply listing platforms, the focus is on understanding who uses them and how they are used. Not every platform is suitable for every business, so it is essential to know where your target audience spends their time.
Building on the research and customer insights developed in earlier modules, you will learn how to match your target audience to the platforms they are most likely to use. Factors such as age, interests, behaviours, and online habits all influence where your audience is active, and understanding this allows you to focus your efforts more effectively.
