Welcome to Module 3. This course is part of a complete 20-module Real Digital Marketing training programme. Each module can be taken individually or as part of the full series. In this module, we focus on one of the most powerful advantages any business can have: knowing your customer better than anyone else. When businesses truly understand their customers, their marketing becomes clearer, more focused, and far more effective. Without that understanding, marketing decisions are often based on assumptions rather than real insight.
We begin by exploring how to identify your ideal customer and the different ways businesses can research and understand their audience. You will learn how to gather meaningful information about customer needs, motivations, behaviours, and expectations. This includes understanding how customers think, how they make decisions, and what influences them throughout the buying process.
