In a world full of ChatGPT hype, this course delivers what brand thinkers actually need: a clear, bullshit-free framework for integrating generative AI into real brand management.
You’ll learn how to use AI to sharpen — not replace — strategic thinking. That includes brand diagnosis, positioning, growth planning, activation, and tone governance. The goal? Think faster, without thinking less.
This course is for brand managers, strategists, and marketers who want to use AI to support real decisions — and avoid the trap of sounding like everyone else.
What’s Inside the Course
Each module is grounded in real-world strategy and built to be immediately usable:
Module 1: Getting Clear on the Essentials
- What AI can and can’t do for brand strategists
- Strategic principles that won’t be automated
Module 2: Brand Diagnosis with AI
- How to structure audits and insight synthesis
- Using AI to think, not just summarize
Module 3: Positioning & Brand Strategy
- Write, stress-test, and refine positioning with frameworks
- From CEPs to salience and differentiation prompts
