Welcome to Design Marketing Content with AI in Adobe Express– a project-based course where you’ll learn how to use AI tools to create professional branding, video content, animated characters, and high-impact social media graphics.
Whether you run a small business, manage social content, or want to level up your design skills, this course will show you how to design eye-catching marketing materials quickly and confidently using Adobe Express (free or paid).
You’ll learn how to use the latest AI design tools – including Adobe Firefly, ChatGPT, Google Labs Whisk, and Gemini Flash (aka Nano Banana) – to generate graphics, build brand identity, and create compelling motion content. By the end, you’ll be designing marketing visuals that look polished, modern, and attention-grabbing across Instagram, TikTok, Facebook, LinkedIn, and beyond.
What You’ll Learn:
- How to create animated characters and avatars for branding
- How to generate logos, icons, type styles and brand kits using AI tools
- Using ChatGPT & Firefly to create graphics, promotional imagery & content ideas
- Building colour palettes, font pairings & mood boards for strong branding
- Creating impressive AI video intros using effective prompting
- Enhancing voiceovers using AI audio tools
- Designing scroll-stopping social media posts optimized for multiple platforms
- Working with image cutouts, text, video, graphics & templates
- Creating a cohesive brand identity that stands out
Every section includes a hands-on project, so you learn by doing – and finish with a set of visual marketing assets you can actually use.
Who This Course Is For
Hi, I’m Tim – an Adobe Certified Instructor, Adobe Certified Expert, and creative designer based in London.
This course is ideal for:
- Small business owners and entrepreneurs
- Content creators, influencers & social media managers
- Students & career-builders looking to add AI-powered design skills
- Home users who want creative projects made easy
If you’re brand new to Adobe Express, you can follow along easily – I cover the interface early on. If you already know the basics, feel free to skip ahead.
