This course is designed to build your confidence and capability in working effectively with the media in Australia. You’ll learn how to craft compelling media releases that attract attention, supply strong visual and audio content that makes stories easy to publish, and use social media strategically to amplify your message and extend your reach.
Below you’ll find the course modules and practical materials included in your enrolment. These resources are yours to download, save and use in your professional work.
Module 1: Understanding the Australian Media Landscape
- Print media samples
Module 2: Writing Media Releases That Get Picked Up
- Media release worksheet (download and save to your drive)
Module 3: Supplying Media-Ready Visual and Audio Assets
- Talent and testimonial release (download and save to your drive)
- Image and footage checklists
Module 4: Pitching Your Story and Building Media Relationships
- Email example and template (download and save to your drive)
- Sample media pitches
Module 5: Maximising Social Media to Amplify Media Coverage
- Social media scheduling and reporting tool (download and save to your drive)
- Social media amplifiers
We hope you enjoy the course. Your feedback on completion is greatly appreciated and helps us continue improving for future students.
